Design & Brand Identity – Munich Creative Agency
CORPORATE DESIGN
FAQ
What does corporate design cover at kom DESIGN?
Everything that makes a brand recognisable: wordmarks and logos, typography, colours, imagery, design guidelines, materials, and product design. We handle concept, creative design, and technical production as one joined-up process.
Why does corporate design matter for a brand?
Recognisability is the foundation of brand success. A consistent visual identity builds awareness internally and externally, and makes every touchpoint feel like it belongs to the same brand.
Do you develop brand identities from scratch?
Yes. We work from the ground up, developing the full visual identity for brands that are starting fresh or repositioning in the market.
Can you work with an existing brand identity and develop it further?
Yes. We can evolve, extend, or tighten an existing corporate design without losing what already works, bringing more consistency and clarity where it is needed.
What is the difference between a logo and a full corporate design?
A logo is one element. A corporate design is the complete system around it: how the logo is used, what typefaces sit alongside it, what colours represent the brand, how imagery is selected, and how all of it is applied across every channel and format.
Do you produce brand guidelines as part of the process?
Yes. Design guidelines are a core deliverable. They give internal teams and external partners clear rules for how to apply the brand correctly and consistently.
How do you approach the concept phase for a corporate design project?
We lead with ideas. The concept phase is where we explore directions, challenge assumptions, and find the visual language that fits the brand and the market it operates in.
Does corporate design extend to physical materials and products?
Yes. We apply corporate design thinking to materials and product design as well, so the brand identity works just as well in physical form as it does on screen.
Do you work with companies across different industries?
Yes. We have developed corporate identities for clients across a wide range of sectors, from technical and engineering businesses to consumer brands and event-driven organisations.
Is corporate design available as a standalone service?
Yes. We offer corporate design independently, and it also feeds naturally into our broader services across congresses, media, digital, and print when clients need everything to work together.
- Own the space.
- Own your identity.
- Pave paths.
- Creative. Innovative. Communicative.
CORPORATE
DESIGN
OWN YOUR SPACE
One face to the customer.
Idea-driven from concept to creation — creative in design, precise in execution, and technically perfect in production.
OWN YOUR IDENTITY
Corporate Design shapes visual identity and drives brand awareness — across every touchpoint, internally and externally.
PAVE
PATHS
We make brands stand out in the market.
CREATIVE.
INNOVATIVE.
COMMUNICATIVE.
Recognition is the key to success: wordmark/logo, branding, typography, colors, imagery, design guidelines, materials, product design ...