Frequently Asked Questions about kom DESIGN

General

What is kom DESIGN and where is it based?

kom DESIGN 1 GmbH is a creative design and digital agency headquartered in Munich, Germany. Founded in 1984, the company offers end-to-end solutions across design, trade fairs, digital, media, support and technical services — all from a single source.

What services does kom DESIGN offer?

kom DESIGN provides a full range of services including trade fair and exhibition stand design, corporate design, digital solutions (including Adobe Experience Manager/AEM), media production, technical services and ongoing support for businesses of all sizes.

How long has kom DESIGN been in business?

kom DESIGN has been operating since 1984 — over 40 years of expertise in visual communication, brand communication and digital solutions.

Who are kom DESIGN's clients?

kom DESIGN works with national and international companies, from start-ups to Fortune 500 corporations. Reference clients include Biogen, Mirum Pharmaceuticals, BMW, Siemens, Liebherr, MAN, Osram, Rheinmetall, among others.

What makes kom DESIGN different from other agencies?

kom DESIGN combines decades of experience with a truly integrated approach — concept, design and execution all under one roof. In the trade fair space, the agency is known for custom-built stands, professional 3D visualisation and intelligent lighting concepts.

Does kom DESIGN offer trade fair and exhibition stand design?

Yes. kom DESIGN plans and realises individual exhibition stands for trade fairs, congresses and events — including project management, stand design, large-format digital printing, mobile exhibition systems and lighting concepts.

What are kom DESIGN's digital capabilities?

kom DESIGN specialises in Adobe Experience Manager (AEM) and many other systems, global website rollouts (across 40+ countries), scalable digital platforms and award-winning digital campaign and app experiences. The agency supports clients from strategy through to ongoing operations.

Does kom DESIGN work internationally?

Yes. kom DESIGN has delivered global website rollouts in over 42 countries and serves clients and digital agencies worldwide.

How can I contact kom DESIGN?

You can contact kom DESIGN directly by phone at +49 (0)89 149 0000 or by email at design(at)kom-design.de. The agency is based at Hessstr. 48 B, 80798 Munich, Germany. You can also submit an enquiry via kom-design.de — either through the contact form or via the integrated AI assistant "komMia".

What is komMia?

komMia is the AI-powered chat assistant on the kom DESIGN website. It helps visitors quickly find relevant information and offers a point of contact.

Does kom DESIGN build long-term client relationships?

Yes. kom DESIGN focuses on long-term partnerships rather than one-off projects, growing together with clients by supporting them from initial strategy through ongoing operations and scaling as their needs evolve.

Design

What does corporate design cover at kom DESIGN?

Everything that makes a brand recognisable: wordmarks and logos, typography, colours, imagery, design guidelines, materials, and product design. We handle concept, creative design, and technical production as one joined-up process.

Why does corporate design matter for a brand?

Recognisability is the foundation of brand success. A consistent visual identity builds awareness internally and externally, and makes every touchpoint feel like it belongs to the same brand.

Do you develop brand identities from scratch?

Yes. We work from the ground up, developing the full visual identity for brands that are starting fresh or repositioning in the market.

Can you work with an existing brand identity and develop it further?

Yes. We can evolve, extend, or tighten an existing corporate design without losing what already works, bringing more consistency and clarity where it is needed.

What is the difference between a logo and a full corporate design?

A logo is one element. A corporate design is the complete system around it: how the logo is used, what typefaces sit alongside it, what colours represent the brand, how imagery is selected, and how all of it is applied across every channel and format.

Do you produce brand guidelines as part of the process?

Yes. Design guidelines are a core deliverable. They give internal teams and external partners clear rules for how to apply the brand correctly and consistently.

How do you approach the concept phase for a corporate design project?

We lead with ideas. The concept phase is where we explore directions, challenge assumptions, and find the visual language that fits the brand and the market it operates in.

Does corporate design extend to physical materials and products?

Yes. We apply corporate design thinking to materials and product design as well, so the brand identity works just as well in physical form as it does on screen.

Do you work with companies across different industries?

Yes. We have developed corporate identities for clients across a wide range of sectors, from technical and engineering businesses to consumer brands and event-driven organisations.

Is corporate design available as a standalone service?

Yes. We offer corporate design independently, and it also feeds naturally into our broader services across congresses, media, digital, and print when clients need everything to work together.

Exhibitions

Can you build from our existing agency design?

Yes. We take over engineering, production, logistics, and on-site assembly. Your agency stays in charge of brand supervision while we handle the structural work, technical drawings, and materials.

What if we don't have a design agency?

No problem. Our integrated team handles concept, design, and construction under one roof.

What do you need from us to get started?

Nothing formal. We can work from rough ideas or a full agency brief, wherever you are in the process.

Will we see the design before production begins?

Always. We create photorealistic 3D renderings from every angle and run as many rounds of revisions as needed. Nothing goes into production without your sign-off.

Is there a risk of things getting lost between design and production?

No. The same team that designs your stand builds it, with the same project manager throughout.

How do you translate brand guidelines into a physical stand?

We use your brand guidelines to define materials, lighting, and textures, turning your brand into a space people can walk through. Layouts are built in CAD and presented as navigable floor plans.

How do you manage visitor flow and traffic?

We design for how people actually move. Demo stations are placed strategically and layouts are planned to keep things moving without bottlenecks.

Do you build modular stands or custom designs only?

We keep reusable components in our warehouse for future events, which also supports our sustainability commitments.

Can you handle multiple events at the same time?

Yes. We regularly manage concurrent trade shows within the same season.

How do you manage pharma compliance on congress stands?

We design, engineer, and install commercial and medical zones as one integrated project with strict separation protocols built in from the start.

What is the difference between Commercial and Medical zones?

Commercial areas cover product advertising, storytelling, and interactive demos. Medical areas focus solely on clinical data. The two zones share no visuals, no overlapping brand colours, and no recognisable product identifiers.

How do you protect confidential campaign assets and data?

Every project starts with a standard NDA. All campaign assets and designs are held in secure networks.

What material documentation can you provide for pharma audits?

All materials are tested and certified for fire protection and sustainability. We provide full documentation for your compliance audit trail.

Digital

What digital platforms does kom DESIGN specialise in?

We have deep expertise in Adobe Experience Manager (AEM), working with global enterprises from early CQ5 implementations through to current AEM deployments. We cover the full lifecycle: setup, maintenance, development, and scaling.

Can you manage a global website rollout?

Yes. We have delivered rollouts across more than 42 countries, with platforms built to work across markets, regions, and languages from day one.

How do you reduce digital complexity for enterprise clients?

We build on scalable, standardised platforms that lower operational overhead and total cost of ownership, so clients can move faster across markets without starting from scratch each time.

Do digital agencies work with you as a delivery partner?

Yes. We work with agencies and service providers as a specialist implementation partner, particularly on complex AEM projects that need proven enterprise-grade experience.

How do you approach digital strategy?

We combine strategic thinking with over 40 years of client-focused experience. We build for measurable outcomes and long-term differentiation, not just delivery.

What kind of results have you delivered?

Award-winning digital campaigns and app experiences, enterprise-scale website rollouts in over 42 countries, and long-term platform partnerships with global brands including Fortune 500 companies.

Do you work with start-ups as well as large enterprises?

Yes. Our clients range from start-ups to Fortune 500 companies. The platform approach scales to fit the size of the business.

Do you offer data and automation within digital platforms?

Yes. We integrate data-driven insights and automation to support better decisions, personalisation, and operational efficiency.

Media

Do you produce explainer videos for complex products?

Yes. We specialise in turning complex products and processes into clear, structured video content that gets the message across without relying on lengthy text or narration.

Why use video instead of a PowerPoint presentation?

A well-made video communicates what a slide deck cannot. We believe visuals should do the work, and a strong film connects with an audience faster and more memorably than a presentation ever will.

Can you still help if we need a presentation?

Yes. When a presentation is the right format, we build slides that are sharp, focused, and stripped of everything that doesn't need to be there.

What is the difference between AR and VR, and do you work with both?

VR creates fully immersive experiences beyond the physical world. AR adds a digital layer on top of reality. We work with both and use whichever is right for the experience you want to create.

How can AR and VR be used at congresses or brand events?

Both technologies are powerful tools for bringing brands and products to life in a stand or event setting. We use them to create experiences that go beyond what a physical exhibit can offer on its own.

Do you handle post-production as well as filming?

Yes. Post-production is part of our service, covering editing, motion graphics, sound, and final delivery across formats.

Can you produce content for international use?

Yes. We produce content for global audiences and have experience delivering across multiple markets and languages as part of larger brand rollouts.

Who do you produce media content for?

We work with brands, agencies, and event teams who need content that performs, whether that is for a congress stand, a product launch, a sales campaign, or internal communications.

Is media production available as a standalone service or only as part of a larger project?

Both. We produce media as part of integrated projects and as a standalone service for clients who already have their strategy and just need the content executed well.

Support

What does 360-degree support mean at kom DESIGN?

It means one partner covers everything: website support, content management, brand compliance, trend scouting, event and trade show management, sales support, and promotional merchandise.

Do you think about execution during the concept phase?

Yes, always. We factor in production and implementation from the very beginning, which avoids costly changes later.

What is ad-hoc support?

It covers urgent, unplanned needs with no lead time: a last-minute event requirement, an unexpected content change, a spontaneous campaign. We treat it as a core part of what we do, not an exception.

Can you manage brand compliance across teams and markets?

Yes. Our website and content support includes brand policing to keep all communications aligned with guidelines, wherever they come from.

Does your event support go beyond stand construction?

Yes. We offer event and trade show management as a standalone service, covering planning, on-site logistics, and communications independently of any physical build.

Can you help with training materials and presentations?

Yes. We produce presentations, video content, and online tools for training and internal communications, always focused on clarity over decoration.

Are you a long-term partner or project-by-project?

Both options work, but we are built for long-term partnerships, acting as an ongoing extension of our clients' teams across web, events, branding, logistics, and training.

Technical

What does your technical service cover?

We turn complex technical content into clear, precise communication — system explanations, process visualisations, whitepapers, proposal support, and involvement in product development.

Can you explain highly complex technical processes?

Yes. We specialise in making complex procedures visually understandable, including in demanding fields like specialist civil engineering.

What is a Kompendium?

A Kompendium is a systematic, structured collection of information presented as a reference work. We produce them for technical subjects, organising complex knowledge into a format that works for internal use, client communication, or sales.

Who is your technical service for?

Engineering firms, manufacturers, construction specialists, and any organisation that needs to communicate complex systems clearly to clients, partners, regulators, or internal teams.

Do you produce whitepapers and technical documentation?

Yes. Whitepapers and structured technical documentation are a core part of what we produce, written and designed to the same standard as our visual work.

Can you support technical sales and proposals?

Yes. We help engineering and technical businesses present their capabilities in a way that wins work, covering both proposal support and broader marketing materials.

How do you make technical content visually effective?

Through technical illustration, system diagrams, and process visualisation — turning engineering logic into images that are accurate and immediately readable, for print, digital, or presentation.